by Wine Owners

  • Share with

Posted on 2015-02-09

We’ve been working with our good friends at Traackr, a unique San-Francisco and London based platform for influencers, to build a ranking of UK wine writers and bloggers based on a measure of their relative influence - weighted favourably towards their social media engagement.

Traackr enabled us to create key influencer scoring for wine writers and bloggers in the UK, by their influence within social media. This is measured through interaction with their content, actions such as comments, link backs and re-tweets; and aims to encompass all personal activity, extending beyond the scope of traditional website-centric measuring tools.

The index highlights wine writers and bloggers who are most active through social media, and who have websites or blogs that are at least partially freely accessible and up to date. It excludes those who run subscription sites behind paywalls, where these do not have content that can be accessed via RSS feeds in front of the paywall.

See the following post for further explanation of methodology and why some top influencers of wine fine buyers aren't in the top 15. Traackr’s scoring algorithm is takes into account 3 variables:

REACH - The measure of total audience size eg blog visitors, Twitter followers, YouTube subscribers.

RESONANCE – How much activity is created every time something is published. Engagement constitutes a crucial (and therefore heavily weighted) variable that reflects degrees of influence.

A writer or blogger with the biggest reach may therefore still come below another with a smaller following but who has a higher resonance score – because the level of engagement is used as a prime measure of how influential they are within their audience.

RELEVANCE - This is a measure based on a broad range of wine-related keywords, which in the case of this index reflects the fine wine end of the market. Relevance is a factor of how often someone uses the keywords that drove the search; the timing of the keyword usage; the diversity of the keywords used by an influencer; and the placement of keywords.

Influence is dynamic, and scoring will reflect how levels of activity and engagement change. Online and social media are highly fluid ; this index will be updated every 6 months to reflect changes and newcomers.

The index highlights new or niche writing talent as well as confirming the importance of many household names, for the benefit of wine lovers and collectors as well as those who are discovering wine.

We hope you enjoy reading them as much as we do. Please let us know which of your favourite UK-based wine writers we’ve missed so we can include them in the project and see how they fare in six months’ time!

Top 15 Influencers


And here's the complete list of all the UK wine influencers:

Rank Influencer  Reach* Resonance* Relevance* Website
1 Jancis Robinson 99 73 87
2 Jim Budd 89 56 91
3 Jamie Goode 92 31 95
4 Fiona Beckett 96 47 90
5 Andrew Barrow 84 68 87
6 Tim Atkin 93 46 89
7 Sarah Ahmed 81 51 90
8 Victoria Moore 81 50 89
9 Matthew Jukes 80 46 89
10 John Abbott 62 57 89
11 William Lyons 82 33 89
12 Robert McIntosh 91 47 80
13 Nicolas Rezzouk 49 73 83
14 Lucy Shaw 65 44 86
15 Richard W. H. Bray 62 36 89
16 Geordie Clarke 71 44 81
17 Rupert Millar 26 69 84
18 Jane Parkinson 78 32 79
19 Robert Joseph 87 24 78
20 Quentin Sadler 76 27 79
21 Richard Hemming 80 40 75
22 Natasha Hughes 77 34 76
23 Rosemary George 83 37 72
24 Henry Jeffreys 84 56 68
25 Warren Edwardes 46 50 74
26 Chris Kissack 76 71 64
27 Vim Chatwani 73 26 72
28 Sarah Abbott 79 24 71
29 Daniel Winerackd 52 31 72

30 Neal Martin 86 25 61
31 Matt Walls 62 42 61
32 David Lowe 75 28 60
33 Peter Wood 41 10 74
34 Walter Speller 44 90 51
35 Nick Stephens 50 43 55
36 Anthony Rose 81 48 47
37 Oz Clarke 94 50 44
38 Sally Easton 70 37 42
39 Michael Edwards 27 53 45
40 Patrick Schmitt 19 12 56
41 Benjamin Dawes 45 47 29
42 Pieter Rosenthal 48 50 25
43 Sarah Newton 93 29 13

Source: Traackr

The online wine community in a nutshell - Source: Traackr.

The online wine community in a nutshell - Source: Traackr.

Posted in: In the press, on 2015-02-09.
Tags: Andrew Barrow, Anthony Rose, Benjamin Dawes, Chris Kissack, Daniel Winerackd, David Lowe, fine wine, Fiona Beckett, Frankie Cook, Geordie Clarke, Henry Jeffreys, Jamie Goode, Jancis Robinson, Jane Parkinson, Jim Bu,

Blog Search

Get a fully inclusive Robert Parker subscription

Robert Parker’s insights are an essential information resource if you have an interest in wine. We are thrilled to share that content with our Collector members, and offer the most complete experience for the collector and wine lover.

Normally $129/y, it is available free as part of the Wine Owners’ Collector plan.


Subscribe to The Collector

Get market insight delivered directly to your mailbox by subscribing to our newsletter. Please complete the form below to request our free email newsletter.

Processing label...

Sorry, we could not process your request.

Try again Enter manually

Take Snapshot Cancel Cannot see an image?
If you cannot see an image coming up, please check your security settings of your browser. Blocking of the webcam can also be indicated by a red icon in your address bar.
Processing upload...