THE BUYER - Wine Owners' Nick Martin: Bordeaux 2019 and the spring of hope
"Releasing a futures campaign when the world economy is in deep purdah seems like a strange move, writes Nick Martin, founder of Wine Owners. The boss of the wine inventory management company believes that the Bordeaux 2019 en primeur campaign should have been put off until October, especially when there are other recent vintages that are still justifiably attracting interest and investment. For those chateaux that need to sell a large part of their harvest now, success, or otherwise, is going to come down to just one of the four marketing Ps… Price."
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Tags: Bordeaux, bordeaux 2019, Bordeaux en primeur, Bordeaux wines, en primeur, The Buyer, wine owners,
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