by Wine Owners


Posted on 2015-02-09


We’ve been working with our good friends at Traackr, a unique San-Francisco and London based platform for influencers, to build a ranking of UK wine writers and bloggers based on a measure of their relative influence - weighted favourably towards their social media engagement.

Traackr enabled us to create key influencer scoring for wine writers and bloggers in the UK, by their influence within social media. This is measured through interaction with their content, actions such as comments, link backs and re-tweets; and aims to encompass all personal activity, extending beyond the scope of traditional website-centric measuring tools.

The index highlights wine writers and bloggers who are most active through social media, and who have websites or blogs that are at least partially freely accessible and up to date. It excludes those who run subscription sites behind paywalls, where these do not have content that can be accessed via RSS feeds in front of the paywall.

See the following post for further explanation of methodology and why some top influencers of wine fine buyers aren't in the top 15. Traackr’s scoring algorithm is takes into account 3 variables:

REACH - The measure of total audience size eg blog visitors, Twitter followers, YouTube subscribers.

RESONANCE – How much activity is created every time something is published. Engagement constitutes a crucial (and therefore heavily weighted) variable that reflects degrees of influence.

A writer or blogger with the biggest reach may therefore still come below another with a smaller following but who has a higher resonance score – because the level of engagement is used as a prime measure of how influential they are within their audience.

RELEVANCE - This is a measure based on a broad range of wine-related keywords, which in the case of this index reflects the fine wine end of the market. Relevance is a factor of how often someone uses the keywords that drove the search; the timing of the keyword usage; the diversity of the keywords used by an influencer; and the placement of keywords.

Influence is dynamic, and scoring will reflect how levels of activity and engagement change. Online and social media are highly fluid ; this index will be updated every 6 months to reflect changes and newcomers.

The index highlights new or niche writing talent as well as confirming the importance of many household names, for the benefit of wine lovers and collectors as well as those who are discovering wine.

We hope you enjoy reading them as much as we do. Please let us know which of your favourite UK-based wine writers we’ve missed so we can include them in the project and see how they fare in six months’ time!

Top 15 Influencers

 

And here's the complete list of all the UK wine influencers:

Rank Influencer  Reach* Resonance* Relevance* Website
1 Jancis Robinson 99 73 87 http://jancisrobinson.com
2 Jim Budd 89 56 91 http://jimsloire.blogspot.com
3 Jamie Goode 92 31 95 http://wineanorak.com
4 Fiona Beckett 96 47 90 http://www.matchingfoodandwine.com/
5 Andrew Barrow 84 68 87 http://spittoon.biz
6 Tim Atkin 93 46 89 http://timatkin.com
7 Sarah Ahmed 81 51 90 http://thewinedetective.co.uk
8 Victoria Moore 81 50 89 http://howtodrink.co.uk/
9 Matthew Jukes 80 46 89 http://matthewjukes.com
10 John Abbott 62 57 89 http://decanter.com
11 William Lyons 82 33 89 https://www.facebook.com/willlyonswine
12 Robert McIntosh 91 47 80 http://wineconversation.com
13 Nicolas Rezzouk 49 73 83 http://ofmustandmash.wordpress.com
14 Lucy Shaw 65 44 86 http://finewineandthecity.blogspot.in
15 Richard W. H. Bray 62 36 89 http://winerant.blogspot.com
16 Geordie Clarke 71 44 81 http://geordieclarke.com
17 Rupert Millar 26 69 84 http://thedrinksbusiness.com
18 Jane Parkinson 78 32 79 http://www.janeparkinson.com
19 Robert Joseph 87 24 78 http://thewinethinker.com
20 Quentin Sadler 76 27 79 http://quentinsadler.wordpress.com
21 Richard Hemming 80 40 75 http://jancisrobinson.com
22 Natasha Hughes 77 34 76 http://natashahughes.com
23 Rosemary George 83 37 72 http://tastelanguedoc.blogspot.com
24 Henry Jeffreys 84 56 68 http://worldofbooze.wordpress.com
25 Warren Edwardes 46 50 74 http://wineforspicewarrenedwardes.blogspot.com
26 Chris Kissack 76 71 64 http://thewinedoctor.com
27 Vim Chatwani 73 26 72 http://12x75.com
28 Sarah Abbott 79 24 71 http://sarahabbottmw.com
29 Daniel Winerackd 52 31 72

www.winerackd.uk

30 Neal Martin 86 25 61 http://wine-journal.com
31 Matt Walls 62 42 61 http://mattwalls.co.uk
32 David Lowe 75 28 60 http://bigpinots.com
33 Peter Wood 41 10 74 http://thetastingnote.com
34 Walter Speller 44 90 51 http://walterspeller.com
35 Nick Stephens 50 43 55 http://bordeaux-undiscovered.co.uk
36 Anthony Rose 81 48 47 http://anthonyrosewine.com
37 Oz Clarke 94 50 44 http://ozclarke.com
38 Sally Easton 70 37 42 http://winewisdom.com
39 Michael Edwards 27 53 45 http://michaelbulles.blogspot.co.uk
40 Patrick Schmitt 19 12 56 http://thedrinksbusiness.com
41 Benjamin Dawes 45 47 29 http://rdfinewine.com
42 Pieter Rosenthal 48 50 25 http://corkandbottle.co.uk
43 Sarah Newton 93 29 13 http://wine90.com

Source: Traackr


The online wine community in a nutshell - Source: Traackr.

The online wine community in a nutshell - Source: Traackr.

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Posted in: Uncategorized, on 2015-02-09.
Tags: Andrew Barrow, Anthony Rose, Benjamin Dawes, Chris Kissack, Daniel Winerackd, David Lowe, fine wine, Fiona Beckett, Frankie Cook, Geordie Clarke, Henry Jeffreys, Jamie Goode, Jancis Robinson, Jane Parkinson, Jim Bu,

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